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Media and Women Image: A Feminist Discourse

This article discusses how the presented women image in the media affects women and their well-being. Female body has already been used to sell almost every possible product we can think of and these portrayals of women nowadays in the media show an unrealistic and dangerous standard that has powerful influence on the way women view themselves (Sarkar, 2014). 

Mass media put it clearly – if a woman looks thin and young, she is perceived as attractive and this fact has been reinforced for decades because globally images, ads, etc. of “this kind of women” make the most money in the media industry. This standard has become so normal that for most women and girls it is unavoidable and almost chronic to constantly compare themselves between their size and the “ideal” body (Sarkar, 2014). 

Magazines and advertisements are made in a way to help women “look better” by providing information and products that are supposed to make them look good and feel good. Women then buy all these products with the hope that they will achieve the ideal body and will become more appreciable and attractive. Thus, no wonder that the way how print and media project the “perfect” body leads to constant body dissatisfaction, disturbed eating, depression, stress, guilt, shame, insecurity, and more (Sarkar, 2014).

Sarkar, S. (2014). Media and women image: A Feminist discourse. Journal of Media and Communication Studies, 6(3), 48–58. https://doi.org/10.5897/jmcs2014.0384

https://academicjournals.org/journal/JMCS/article-full-text-pdf/F61D67A46814.pdf

Picture reference: https://www.jeanhailes.org.au/news/building-positive-body-image-in-the-information-age-free-health-article

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